| Published: Sep 10 2014, 12:07 ISTSep 10 2014, 12:07 IST Print Comments 0 SummaryOwing to the high competition among the organisations to attract high quality resource...
Owing to the high competition among the organisations to attract high quality resource which helps in improving the efficiency of the organization, a striking employee health service programme is becoming the key to the overall image formation of a company. Coupled with low attrition rates which reduce the expenditure on resource acquisition and training, there is also a direct impact of these health programmes on the company bottomline.
Every year, an average corporate house loses 2% of its profit margins to the workforce due to disability, absenteeism and attendance, and poor quality of work incurred with ill health. A study by PriceWaterCoopers, Working Towards Wellness - An Indian perspective states how companies in India are taking a cue from the world to engage this loss of revenue into a positive brand building exercise through health management programmes for employees.
Instead of losing their revenue on such avenues, employers are now trying to capitalize this situation to their brand benefit by incorporating the Corporate Wellness Programmes. These healthcare programmes deploy measures to promote health awareness of better living outcomes for the employees of the organisations and building credibility while decreasing the loss due to absenteeism wrt poor health.
Thus, corporate houses are in search of ideas that outweigh competition in the market in order to retain employees and build a better corporate image in the market. As a source of employee motivation, the trend at common Indian workplaces is to leverage the existing infrastructure and offer low cost but effective interventions. Medical perks act as a stimulator to work life balance which makes a positive impact about the brand of a company in turn contributing to the quality of new employee joining the organization. Studies also indicate a direct link of the absenteeism and the indirect costs attached to organisations with no determined programme. For an employee seeking engagement, companies offering more utilisation of health benefits rank higher in the chances of being chosen over organisations where wellness programmes are neglected. With the lifestyles turning more modern, employees are spending added time in their offices and chronic diseases are on the rise. While the developed countries are seeing a higher increase, the number of deaths owing to chronic diseases is 60% worldwide. Most of the cost borne on the treatment of such chronic diseases such as cardio vascular, joint pains, diabetes, cancer, obesity is affecting a large number of urban population.
Owing to the high competition among the organisations to attract high quality resource which helps in improving the efficiency of the organization, a striking employee health service programme is becoming the key to the overall image formation of a company. Coupled with low attrition rates which reduce the expenditure on resource acquisition and training, there is also a direct impact of these health programmes on the company bottomline.
Every year, an average corporate house loses 2% of its profit margins to the workforce due to disability, absenteeism and attendance, and poor quality of work incurred with ill health. A study by PriceWaterCoopers, Working Towards Wellness - An Indian perspective states how companies in India are taking a cue from the world to engage this loss of revenue into a positive brand building exercise through health management programmes for employees.
Instead of losing their revenue on such avenues, employers are now trying to capitalize this situation to their brand benefit by incorporating the Corporate Wellness Programmes. These healthcare programmes deploy measures to promote health awareness of better living outcomes for the employees of the organisations and building credibility while decreasing the loss due to absenteeism wrt poor health.
Thus, corporate houses are in search of ideas that outweigh competition in the market in order to retain employees and build a better corporate image in the market. As a source of employee motivation, the trend at common Indian workplaces is to leverage the existing infrastructure and offer low cost but effective interventions. Medical perks act as a stimulator to work life balance which makes a positive impact about the brand of a company in turn contributing to the quality of new employee joining the organization. Studies also indicate a direct link of the absenteeism and the indirect costs attached to organisations with no determined programme. For an employee seeking engagement, companies offering more utilisation of health benefits rank higher in the chances of being chosen over organisations where wellness programmes are neglected. With the lifestyles turning more modern, employees are spending added time in their offices and chronic diseases are on the rise. While the developed countries are seeing a higher increase, the number of deaths owing to chronic diseases is 60% worldwide. Most of the cost borne on the treatment of such chronic diseases such as cardio vascular, joint pains, diabetes, cancer, obesity is affecting a large number of urban population.
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